A dedicated problem-solver
Designers are problem-solvers. We use technology and multi-sensory communication to help audiences accomplish desired tasks. Sometimes the task is to make a purchase or employ a service, at other times the task is to create awareness, or simply induce a smile. My job is to figure out how to best sculpt, realize and amplify your vision.
In love with the process of making art & design
As a designer, artist & teacher, I have grown to appreciate and love the building process. Don’t get me wrong, seeing users interact with the finish product and “get it” is satisfying, but absorbing a concept, exploring options, then editing down to the most effective idea is a special process. My clients, colleagues and students learn to understand the concept of creating a mood and a culture behind a brand. Every brand develops a personality, my goal is to define, mold or extract that personality, then broadcast it to the world.